Youtube Video

Summary published at 10/19/2024

📅 Low occupancy dates focus on demand generation, not just revenue management. Collaboration with sales and marketing is essential.

🗓️ Steps to generate demand:

  1. Know when your need periods are.
  2. Maintain a demand calendar for all initiatives.
  3. Identify which segment to target (e.g., retail, corporate, wholesale).

🎯 Targeted Promotions: Understand what different client segments want. For example, corporate accounts may prefer upgrade promotions over discounts.

📈 Set targets for promotions to measure success. Calculate how many more room nights are needed to achieve revenue goals.

🔗 Ensure promotions are bookable across all channels. Test links and check with OTAs and travel agencies.

📊 Monitor pickup after launching a promotion. If it's not performing, reassess its relevance and bookability.

🔍 Evaluate promotion performance post-campaign. Did it meet targets? Did it increase revenue or occupancy?

💡 Keep successful promotions for future use. Discontinue those that did not work, as they are unlikely to succeed again.

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