📅 Low occupancy dates focus on demand generation, not just revenue management. Collaboration with sales and marketing is essential.
🗓️ Steps to generate demand:
🎯 Targeted Promotions: Understand what different client segments want. For example, corporate accounts may prefer upgrade promotions over discounts.
📈 Set targets for promotions to measure success. Calculate how many more room nights are needed to achieve revenue goals.
🔗 Ensure promotions are bookable across all channels. Test links and check with OTAs and travel agencies.
📊 Monitor pickup after launching a promotion. If it's not performing, reassess its relevance and bookability.
🔍 Evaluate promotion performance post-campaign. Did it meet targets? Did it increase revenue or occupancy?
💡 Keep successful promotions for future use. Discontinue those that did not work, as they are unlikely to succeed again.