Youtube Video

Summary published at 9/19/2024

📈 Enhanced Conversion Tracking can significantly boost your campaign's profitability. A recent case study showed a 34% increase in profit for a supplement brand after implementing this tracking method.

🔍 What is Enhanced Conversion Tracking? It consists of two parts: Enhanced Web Conversions and Enhanced Lead Conversions. The former captures user data (like email and phone numbers) to track conversions on cookie-less devices.

📊 Benefits of Enhanced Web Conversions: This method can yield an additional 5-15% more conversions by tracking users on browsers like Safari and Firefox. More conversion data leads to better ad targeting and improved results.

🛒 In a 180-day case study, the supplement brand saw not just 11% more conversions but a remarkable 34% increase in profit from the same ad spend. This demonstrates the power of enhanced conversion data.

📅 Setup Time: It takes a few hours to set up enhanced conversion tracking through Google Tag Manager, but the long-term benefits can be substantial, potentially increasing profits by 20-40%.

📞 Enhanced Lead Conversions: This method simplifies offline conversion tracking, allowing businesses to track leads from contact forms or phone calls without the complexity of GCL ID codes.

💡 Key Takeaway: Enhanced conversion tracking is especially beneficial for high-priced products or services where customers may not purchase on their first visit. It is also useful in markets with a high percentage of privacy-conscious users.

❓ If you have questions or want to learn more about PPC strategies, feel free to leave a comment or check out my blog for detailed guides.

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