Recovery from the Helpful Content Update

👋 Welcome to this episode where we discuss how Horis Casio Digital fully recovered from the Helpful Content Update.

📊 We will review search console data and Rush data to explain the main issues websites faced due to the update and how to recover.

⚠️ Important: Do not attempt recovery without a major Google update. Recovery is unlikely until a core update occurs.

Key Issues Identified

🕰️ Many websites are stale with outdated content, which affects their ranking. Some websites have fully recovered, while others have seen partial or no recovery.

🔗 Websites often lack connection to relevant queries, and many use GeneratePress, a theme associated with AI-generated content.

Recovery Strategies

🛠️ I performed small optimizations, including creating a topical map and connecting social media accounts to enhance brand visibility.

📈 By integrating multiple functionalities like newsletters and chatbots, the website became more than just a static page.

🌐 I created a subfolder for trending topics like AI to improve ranking chances and updated some articles using AI for better engagement.

Engagement and Content Quality

🔍 Focus on query term frequency and click satisfaction models to enhance content relevance and user engagement.

📚 Understand the importance of stylometry to avoid AI-generated content being flagged by search engines.

Conclusion

💡 Building a brand is crucial; the website should serve as a tool for community support rather than just a ranking entity.

🙏 Thank you for joining! If this information helps you recover from the Helpful Content Update, I would be happy. Remember, search engines prioritize users, not websites.