📱 App A vs App B: Both apps serve the same purpose, but App A excels in UI/UX, customer support, and pricing. However, App B has better visibility on the app store, leading to more views and downloads.
🔍 App Store Optimization (ASO): This is crucial for increasing visibility and converting views into downloads. ASO is about marketing, not product development, and it supports a valid app.
👩💻 Why Learn ASO? Non-tech founders need to validate their MVPs with real users and evaluate marketing knowledge when hiring. Understanding ASO basics is essential for both Google Play Store and Apple’s App Store.
🛠️ ASO Strategies for the Algorithm: Focus on keywords, positive user feedback, and performance metrics. Keywords are crucial for visibility; use metadata effectively.
⭐ Reviews and Ratings: Positive reviews boost your ranking. Aim for authentic feedback that validates your unique selling proposition (USP). Handle negative reviews gracefully to convert critics into supporters.
📊 Performance Metrics: Monitor app stability, rendering time, energy consumption, startup time, and user permissions. Regularly check stats to address bugs and maintain performance.
🎨 ASO Strategies for User Conversion: Optimize your app icon, screenshots, and descriptions. Ensure your app icon clearly indicates its purpose, and use screenshots to showcase key features.
🎥 Promo Video: Not always necessary. Evaluate if a video can communicate something that screenshots cannot. If needed, allocate resources for quality production.
📋 ASO Takeaways:
- Enhance your keyword strategy.
- Plan when to ask for reviews.
- Respond to negative reviews.
- Monitor app performance metrics.
- Ensure all visual assets align with branding.
🚀 Final Advice: Focus on these basic ASO principles to get your app noticed. Remember to submit your app for review with a 2-week buffer before launch. Prioritize product development afterward.