SEO Case Study: dep.com

👋 Welcome to the N Blit series episode focusing on dep.com, an SEO project that has been losing traffic for the last 2.5 years.

📉 The site was heavily affected by the Helpful Content Update. We will discuss the main problems and how we helped reverse its negative ranking state, leading to an increase in rankings for the first time in years.

🔍 The domain is an exact match domain (EMD), and we will explore its nature and the impact of the August 15 Broad Core Algorithm Update.

📈 After winning the August update, the website saw an increase in queries from 6,000 to 12,000 and rankings improved significantly.

🛑 A common mistake is stopping content publication after a ranking increase. Continuous publishing is crucial to maintain and improve rankings.

⚖️ The main competitor, de.org, has been losing rankings since 2019. We will analyze how both sites are inversely correlated in their ranking changes.

📊 The website has 66,000 queries but lacks responsiveness and overall comparative authority. Continuous publication can help replace the competitor in future updates.

🔗 Internal linking is a significant issue. The research section lacks proper internal links, which affects page rank distribution.

📚 A well-structured topical map is essential for distributing page rank effectively. We will create a topical map that connects relevant content.

🕰️ The website suffers from web decay, meaning outdated content affects its performance. Regular updates and internal linking are necessary to combat this.

📈 Historical data and user behavior are critical for maintaining rankings. The website must adapt to dynamic topic borders and changing relevance.

🔄 New pages typically rank slower than existing ones due to historical data. Continuous updates and internal linking can improve their performance over time.

📊 In 4.5 months, we increased traffic from 4 million to 157k by performing log file analysis and optimizing necessary URLs.

🗂️ The homepage of an EMD should rank for relevant queries. If it doesn't, it dilutes page rank and creates conflicting signals.

📖 For further insights, I recommend reading the case study and exploring the importance of internal linking and topical authority.

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