Youtube Video

Summary published at 9/30/2024

🤔 Struggling with cold emails? It's frustrating to put in effort and receive no responses. Many make it seem easy, but there's a secret formula to writing effective cold emails that can turn responses into revenue.

💡 Learn from experience: After over a decade, I scaled two agencies to $1 million a month and helped businesses featured in the Inc 5000. I want to share my proven formula with you.

🔍 Common Cold Email Mistakes:

  • 1️⃣ Being vague: Be specific about your offer. Instead of saying "we offer great services," explain how you can help.
  • 2️⃣ Talking about yourself: Focus on how you can solve the prospect's problems, not your experience.
  • 3️⃣ Lack of personalization: Use the recipient's name and mention specific details about their business.
  • 4️⃣ Poor subject lines: Create curiosity with your subject line to increase open rates.
  • 5️⃣ Weak or no call to action: Clearly state what you want the recipient to do next.
  • 6️⃣ Not following up: Be persistent. Follow up until you get a response.

📧 Example of a Poor Cold Email:

Subject: Open this now big opportunity
Hi, I'm John from XYZ company. We offer various services that can help your business...

Example of a Good Cold Email:

Subject: For Berkeley Square solicitors
Hi John, I noticed Berkeley Square solicitors helps people in the UK fight DUI cases...

📋 Cold Email Templates:

  • 1️⃣ E-commerce Marketing Agency: "Hello Mark, reviewing Forever 21's marketing strategy..."
  • 2️⃣ Software for Agencies: "87% of content agencies say getting enough qualified leads..."
  • 3️⃣ Agency Operations: "Hey Ali, I'm intrigued by Hey Friend's growth..."

🚀 Final Thoughts: Now you have the tools to grow your business's revenue. Remember, scaling requires the right systems in place. Watch my recent video for more insights!

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