👋 Contact Information: For questions about revenue management, email ask@bransonmancom or chris@hotelrevenuemancom.

📉 Client Situation: A client reported a downturn in revenue for the year and sought assistance to identify issues.

📊 Data Analysis: Metrics were analyzed, revealing significant drops in specific areas, such as group rooms down by 50%. Identifying these metrics is crucial for understanding revenue loss.

🔍 Out of Order Rooms: In 2016, there were 134 out of order rooms. This number fluctuated, indicating potential issues with maintenance and staffing.

📈 Average Daily Rate (ADR): The ADR increased by 8%, which could indicate pricing issues, especially on low-demand days.

🏨 Revenue Metrics: Key metrics include Revenue per Available Room (RevPAR), which combines occupancy and ADR. A decline in these metrics indicates poor performance.

📉 Total Room Revenue: Down by 34%, with other revenue sources also declining. This suggests a need for a revised marketing strategy.

🛠️ Next Steps: Further investigation into marketing strategies is necessary to identify potential gaps and improve revenue.

📧 For More Information: For questions or further discussion, reach out via email or visit the website.