Youtube Video

Summary published at 10/19/2024

🏨 Occupancy and ADR Issues: The number one reason for failing occupancy and average daily rate (ADR) is poor website performance. Your website is crucial for bookings.

πŸ’° Revenue vs. Expenses: Focus on increasing revenue rather than cutting costs. For example, increasing revenue by 5% can yield $20,000 more profit compared to cutting expenses by 5%.

🌐 Step 1: Update Your Website: Ensure your hotel website has engaging content, including virtual tours and videos. Statistics show that:

  • Visitors are 150% more engaged with tours and videos.
  • Guests are 48% more likely to book with a virtual tour.
  • Having a virtual tour can lead to 167% more occupancy.
  • 92% of users find 360-degree views essential.
  • 16% increase in search appearances on Google with tours/videos.

πŸ“Ή Step 2: QR Code Ordering System: Implement a QR code system for ordering and payments throughout your hotel. This can increase sales by 20-30%. Guests can order from their rooms, pool, or bar without needing to call.

πŸ“ˆ Guest Experience: Enhance guest experience by allowing them to order items like towels or snacks directly from their phones. This convenience can lead to repeat visits.

🍽️ Partner with Local Restaurants: If you don’t have a restaurant, connect with local eateries for delivery options through your QR code system, allowing you to earn a percentage of those sales.

πŸš€ Immediate Impact: Adopting these strategies will significantly boost your sales and profits. Take action now to differentiate your hotel from the competition!

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