📅 New Google Core Update: Announced on November 11, 2024, at 1:23 PM PST. This update will significantly impact SEO over the coming weeks.

🔍 Core Updates Overview: Google has released four core updates in the last 12 months. These updates can cause volatility in search rankings as they analyze the core fundamentals of websites.

📈 Volatility Tracking: Use tools like the SEMrush Volatility Sensor to monitor fluctuations in your niche. For example, the news industry shows high volatility, while health is less volatile but still significant.

⏳ Update Rollout Duration: Core updates typically take between two weeks to a month to fully roll out. Expect traffic fluctuations during this period.

📉 Impact of Core Updates: If your site experiences a traffic drop, correlate it with the timing of the update. Recovery can take multiple updates and consistent improvements to your site's fundamentals.

📝 Improving Website Fundamentals: Google provides guidelines for assessing drops in rankings. Focus on content quality, reliability, and expertise. Ask yourself if your content is insightful and well-produced.

🚫 Avoid Immediate Changes: Do not make drastic changes during the first month after an update. Wait for two to four weeks to assess the full impact.

🔗 Resources Available: Access video notes and resources related to the November core update in the free SEO course linked in the comments.

🤝 Free Strategy Session: Book a free SEO strategy session for personalized support and guidance on navigating the core update.