🏨 Do you own or manage a boutique hotel? You may find this story familiar: occupancy is low for future dates, and time is running out to sell those dates.

⏳ Last-minute deep discounts can be time-consuming to implement and may lead to errors, causing parity issues with online channel partners.

📉 If you've invested in a direct website but aren't seeing traffic or sales, lowering rates further can worsen parity issues.

📅 During peak season, availability data may not be updated across all channels, risking overbooking and lowering guest ratings.

💔 This cycle results in lower visibility on booking agencies, reduced booking volume, and decreased Average Daily Rate (ADR), ultimately affecting revenue and profits.

😞 The outcome is lower morale for both staff and management, creating a challenging business environment.

🔍 There are solutions to these problems, but let's address the bad news first: there is no silver bullet.

⚙️ Fixing these issues requires multiple steps and won't happen overnight. Problems may recur, and no magic software will resolve everything.

🤝 The good news is that you are not alone; many hotels have faced and resolved similar challenges.

🌟 Imagine what your hotel could be and start developing a basic plan. Adjustments will be necessary as you progress.

🧭 Having guidance from someone experienced can be invaluable, but hiring full-time experts or expensive agencies may not be feasible.

💡 We created Revenue is Oxygen to help address these challenges. For more information, visit revenueisoxygen.com.