🌟 In this video, I’ll guide you through the step-by-step process of building a hotel marketing plan. A free template is available for download.

📅 Your marketing plan is essential whether you’re opening a new hotel or starting annual business planning. Remember, plans can change, but having a plan is crucial.

👥 Typically, your GM and department heads meet every summer to plan for the following year. This is when you’ll define your big-picture objective.

📝 The first part of your hotel marketing plan is the Executive Summary, which provides a broad overview and sets the tone for your plan. Write this last.

🌍 Next, create your Vision and Mission statements. These should remain consistent and guide your hotel’s future direction.

📊 The third step is a Market Analysis using the 5 C’s: Company, Competitors, Customers, Collaborators, and Climate.

💰 Step four involves your Pricing Strategy. Understand the four basic strategies: Economy, Penetration, Skimming, and Premium pricing.

🔍 Step five is a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify your competitive advantage and areas for improvement.

📈 Step six requires pulling historical data to track changes and set goals. Key metrics include Rooms Available vs. Sold, market share, average rate, RevPAR, and occupancy rate.

👤 Step seven is to create your target guest profile using data from your booking engine, Google Analytics, and surveys.

📂 Step eight involves analyzing your hotel’s Market Segmentation to understand where bookings come from and allocate your budget effectively.

🎯 Next, determine your overall Marketing Objectives based on your big-picture goals.

📣 Identify your Marketing Channels such as Content Marketing, SEO, Social Media, and Email Marketing.

📏 Set SMART goals to measure your success: Specific, Measurable, Achievable, Realistic, and Time-Bound.

🔗 Create specific marketing tactics for each channel, focusing on the booking funnel from awareness to retention.

💵 Finally, propose a budget to accomplish your marketing objectives. Be prepared to negotiate for the resources you need.

📋 A free hotel marketing plan presentation template is available for customization. Thank you for watching!