🎥 Patty Galloway, a leading YouTube strategist, emphasizes that any niche can go viral. He has worked with thousands of channels, generating over 10 billion views.
💡 Many creators believe their niche is too small to succeed. Patty argues that this is often an excuse and that there is potential in every niche, even those that seem limited.
🏌️♂️ For example, the golf niche has 30 million players in the U.S. alone, and knitting videos have garnered millions of views. Patty has yet to find a niche that cannot gain traction.
📈 He introduces the concept of TAM (Total Addressable Market) to assess the potential audience for a niche. Creators should analyze successful channels in their niche to gauge what is possible.
🔍 Patty shares a case study of Noah Kagan, who expanded his content from niche topics to broader business themes, resulting in greater success.
🌱 Another example is Andrew Millison, who focuses on permaculture and achieved 12 million views on a video about the Sahara Desert, proving that even niche topics can attract large audiences.
🧠 Patty emphasizes the importance of mindset and content philosophy in achieving success on YouTube. He believes that creators should aim to attract core, casual, and new viewers.
📊 He advises creators to focus on pre-production and the packaging of their content, including titles and thumbnails, as these elements significantly impact viewership.
⏳ Patty suggests setting a time limit for brainstorming and decision-making to avoid paralysis by analysis. He encourages creators to publish regularly to build skills and momentum.
🔄 He outlines a three-phase approach to growing a YouTube channel: Establishment, Improvements, and Optimization. Starting with a narrow focus allows for gradual expansion.
📈 To vet ideas, Patty recommends using an idea funnel that includes internal and external sources, assessing feasibility, and ensuring excitement about the content.
🚀 He concludes that there is no single meta for YouTube success; trends come and go, and creators should focus on what works for their unique niche.