👩‍💼 Jenny, 28 years old, is the founder of Freja, a handbag brand that generated $9 million in its first year.

👜 Freja specializes in classic, timeless, and functional bags for women, including work bags, shoulder bags, and mini bags.

💰 The brand has a profit margin of 20-25% and achieved positive cash flow for the first time at the end of 2023.

📚 Jenny started Freja after struggling to find a suitable bag for interviews, which led her to create a product that solves this problem.

🔍 After initial challenges with sample makers in New York, she found a reliable factory in China that aligns with her values of transparency and ethical sourcing.

🌱 The first batch of bags required an investment of $30K for materials, labor, and shipping.

📈 Initially, Freja started as a blog to build a following, collecting 2,000 emails before launching, but faced slow sales initially.

💵 After two years, sales began to pick up, allowing Jenny to break even and reinvest profits back into the business.

👗 Jenny's background in UX design helped her create a brand that resonates with customers, leading to a significant moment when she saw someone wearing Freja in New York City.

📊 Transparency has been a core value, with Jenny openly sharing production costs and price increases with customers.

🎉 In November 2023, Freja had a successful Black Friday sale, marking the first time the brand had significant profits.

🌟 Jenny emphasizes the importance of following intuition and is excited about future community events and partnerships that empower young women.

💪 Freja embodies the message that anyone can pursue their dreams and create something meaningful.