Youtube Video

Summary published at 10/20/2024

🏨 Bruce Jordan, the "MJ of hotels," discusses hotel reservations and how to increase revenue.

📞 Training is essential for both call center staff and front desk personnel. Proper training can significantly impact revenue.

💰 When quoting rates, always provide a range (e.g., $150 to $250) instead of a definitive number. This approach keeps guests interested and allows for upselling.

🛏️ Avoid disclosing immediate inventory. Instead of saying you have one standard room available, focus on promoting upgraded rooms to maximize sales potential.

🌟 Guests are willing to spend more for experiences that make them happy. Your role is to ensure they enjoy their stay, not to compete on price.

📚 For more tips, check out the Hotel Revenue Bible, a comprehensive guide to boosting hotel revenue.

📈 Remember, the goal is to increase revenues and enhance guest experiences!

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