Youtube Video

Summary published at 10/3/2024

🚨 Ubisoft is in serious trouble due to poor performance of recent major releases, leading to a significant drop in stock price to $2.25, the lowest in over 11 years.

📉 The company has faced a string of failures, including:

  • X toine: A Call of Duty-like game that failed to maintain long-term engagement.
  • Skull and Bones: A live service game that has not performed well.
  • Avatar: Frontiers of Pandora: Went 40% off just 12 days after release, indicating poor sales.
  • Prince of Persia: The Lost Crown: Sold only 300,000 copies.
  • Star Wars Outlaws: Sold 1 million copies in a month, far below expectations.

🛑 Assassin's Creed Shadows has been delayed to February 14, 2025, from its original release date of November 12, 2024. This delay is due to the need for more polish and refinement.

📅 Ubisoft's statement emphasized the ambition of the game and the need for additional time to enhance the experience, including:

  • Improved gameplay mechanics.
  • Addressing cultural and historical accuracy concerns.
  • All players will have access to the game at the same time, with no early access.
  • Pre-orders will receive the first expansion for free.

💰 The company is rethinking its season pass model and is responding to community feedback, indicating a shift in strategy due to financial pressures.

🔍 Internal memos reveal that the poor sales of Star Wars Outlaws prompted a reassessment of development practices, with a focus on delivering polished games on launch.

📉 Ubisoft's stock is at its lowest in 11 years, and there are calls from investors for the company to consider selling itself to private equity firms or Tencent.

⚠️ The future of Ubisoft looks uncertain, with significant pressure on the upcoming release of Assassin's Creed Shadows to perform well and potentially turn the company's fortunes around.

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